🇨🇭 #AromatGhörtDrSchwiiz
Moments from the community.
Follow @aromatghoertdrschwiiz on Instagram — new posts every day.
Invented and produced in Thayngen (SH) since 1952. The sale to US-based McCormick is confirmed. A Swiss cause for the whole country — to keep Aromat in Swiss hands.
30 seconds. Every voice shows how broadly this cause is carried.
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In the media
First signatures within the first hour after a radio report.
Unilever sells its food division to McCormick for USD 44.8 billion. Aromat is part of the package.
The story gets told. 2,795 signatures by evening.
‘Aromat ghört dr Schwiiz’ is established as an association in Arlesheim (BL).
RTS, Watson FR, Swissinfo EN — the cause reaches every language region.
After just eleven days. A Swiss cause is reality.
NZZ am Sonntag, Bloomberg, RTS, SRF Radio, RSI and SRF News — interviews in three national languages plus English — all in a single day.
Two people who had never met the initiator unprompted pledge CHF 10,000.
Strategic options for Swiss ownership via a holding company with a people’s share are being explored.
aromat-schweiz.ch is now available in all three national languages plus English.
The Bloomberg «Business of Food» newsletter covers the Swiss Aromat cause — reaching an international investor and food-industry audience for the first time.
Tages-Anzeiger, watson, iamexpat (EN) and further regional outlets pick up the story — the cause stays in the headlines into its second week.
«With petition and people's share: How Michael Oehl wants to save Aromat» — feature profile in Switzerland's leading Sunday paper. The largest editorial spotlight so far.
Students at ZHAW choose the brand as the subject of a certificate thesis.
Almost 14,000 people are in. The cause holds — and the next goal is set: 20,000.
The cause keeps growing — day by day, voice by voice.
"Der Aromat-Retter aus Arlesheim" — the first front-page coverage. A local newspaper dedicates its entire cover to the cause.
Direct outreach to McCormick and several Swiss industry partners. The cause is now being noticed at decision-maker level.
The largest regional newspaper in the Basel area picks up the story — reaching audiences across German-speaking Switzerland via the CH Media network.
Three weeks after launch. The cause carries itself — organic, broad, and serious.
Even on the weekend, new signatures keep coming in. The momentum stays organic and broad — no paid promotion, carried by the grassroots.
Legal form and capital structure for Aromat Schweiz AG are being sharpened. Talks with the M&A lawyer and with Swiss industry partners continue.
14,800+ signatures. 37+ media reports. The cause carries further — into the fourth week, organic and broad.
«Patriotismus, der auf Gurkenscheiben rieselt» by Anna Dreussi — a feature in Republik, one of Switzerland’s most demanding German-language online publications. The movement reaches another premium readership.
14,963 signatures. 37+ media reports. The association's Raiffeisen bank account is active. First seed funding pledged. The work towards Swiss stewardship keeps taking shape — four weeks in.
15,077 signatures. 38 media reports. The first seed funding has arrived on the association's bank account — concrete starting capital for Swiss stewardship. The work keeps taking shape.
15,077 signatures. 38 media reports. Bank account live, seed funding received — and the work towards Swiss stewardship now carries into the fifth week.
15,208 signatures, 38 media reports. Structural work on the future Aromat Schweiz AG is underway. Exploratory talks with industrial and financial partners are intensifying. Next visible milestone: founding of the AG and the people's-share concept.
Over 15,208 are in. By mid-2027 the deal closes. Every additional voice, every share shows this cause is serious and broadly supported. The next 5,000 make the difference.
✊ Support the cause nowAromat belongs to Switzerland like Rivella, Toblerone and Ragusa. It sits in nearly every kitchen — from the Engadine to Geneva.
Thayngen in the canton of Schaffhausen is the only production site in Europe. Those jobs must stay.
McCormick is buying Unilever’s entire food division for USD 44.8 billion. Aromat is a micro-brand in the package — of no strategic importance to the US group.
The deal is confirmed but not yet closed. Shareholder and regulatory approval are needed by mid-2027. Every signature now shows how broadly this cause is carried in Switzerland.
Sugus, Toblerone, Hero — Swiss cult brands sold abroad with production relocated. With Aromat, we cannot afford to just watch again.
Over 15,208 signatures in 35 days. Association founded, Raiffeisen bank account live. Talks with M&A counsel and Swiss industry partners underway. Legal structure and deal architecture are being sharpened. First private seed funding received. Next goal: 20,000 signatures.
NZZ am Sonntag, Bloomberg, SRF, RTS, RSI, Tages-Anzeiger, Blick, 20 Minuten, Handelszeitung, bz Basel, Wochenblatt, TeleBasel, Watson and Swissinfo are reporting — over 37 reports across all three language regions and internationally.
Swiss food-industry players, family offices and first private investors have come forward. We are preparing a Swiss holding company with a people’s share — and building direct contact with McCormick and Unilever in parallel.
With community, media resonance and capital behind us, we negotiate with McCormick on Aromat and the Thayngen (SH) site.
Support the cause
The cause is carried by volunteers. Every franc goes to legal counsel, structure and communications — not to campaign agencies. Direct donations will be possible within days, as soon as the association’s bank account is open.
Tax-exempt status in the canton of Basel-Landschaft is in preparation.
🇨🇭 #AromatGhörtDrSchwiiz
Follow @aromatghoertdrschwiiz on Instagram — new posts every day.
I’m an entrepreneur, not an activist.
Als am March 27 die Meldung kam, dass Unilever die Food-Sparte an McCormick verkauft, dachte ich zuerst: Das darf nicht passieren. Dann: Wer macht jetzt etwas? Und: Offenbar niemand.
Two hours later, the first website was online. Today, more than five weeks on, more than 15,200 people are in — and what started as a spontaneous idea matters to many.
Over the past years I have co-founded several companies — most recently Innojection, where we cut pesticide use in global citrus production by about 99 percent using Swiss engineering, with a successful exit to a US company. Today I work in New Business Development at a Swiss family-owned SME.
For me, Aromat is not the next company. It’s the company that has to happen.
— Michael C. Oehl, President
together with Simone Isabelle Sarasin, Vice President
Arlesheim (BL)
Sign up and carry the cause with us. Together we show: Aromat ghört dr Schwiiz.